Yes, your product is awesome! But behind-the-scenes of every awesome product, you’ll need to ensure your business is set up to support you and your efforts on the entrepreneurial adventure. Things like your sales channels, support tools & systems, processes and your teams are all part of an important equation. Without these items, you’ll have […]
People often don’t realize that the lifecycle of a business involves so much more than deciding on a product, selling it, and then repeating. In reality, your business will go through a handful of phases from start to finish. You will have to make decisions in each phase, big and small. For this reason, it’s […]
Cyndi’s New Book Is Almost Here I am thrilled to announce that my latest book, Motherhood, Apple Pie, and All That Happy Horseshit will be available to purchase on May 4th, just in time for Mother’s Day! This book is perfect for that mom or soon-to-be mom who is considering starting a business (or already […]
How Can You Audit Your Amazon Marketing Plan? The beginning of a new year is a great time to review your existing advertising and marketing strategies for Amazon. January allows you to look at data with fresh eyes after your peak season, giving you some clarity on how your product performed. Having clear ending and […]
The general tendency of most business owners is to measure success in dollars and cents. But truly, the greatest currency we have as business owners is time. From a financial perspective, was your ecommerce business successful last year? How about from a time perspective? How well did you spend your time last year? Time to […]
In several of the virtual events I’ve been participating in lately, repeatedly the common thread among many of the ecommerce sellers was that they are stretched to the max; both in terms of cash and time. They were eager to learn the best software tools to be more efficient and how to market more effectively […]
Start by doing what is necessary; then doing what is possible; and suddenly you are doing the impossible. — St. Francis of Assisi
Many business owners, including those in ecommerce, often ask themselves, “Can I afford to hire someone?” It’s a challenging question, especially in the cash flow and inventory-driven ecommerce industry, where seasonal fluctuations can create a balancing act. This can lead to operating in debt and irregular paydays. However, the Profit First methodology provides solid information […]
Tomorrow, Tuesday, August 21 is a big day! Mike Michalowicz’ new book, Clockwork will be released! It’s all about setting up your business to run without you. At bookskeep, we’ve been testing these principles with Mike since 2016. He advised us to pick a month within the next 18 months to totally disconnect from […]
