Face 2025 Head On

How do you keep going when every direction you turn there is another challenge? I feel like my word for 2024 has to be resilience.

My home state of North Carolina certainly showed us what that word means with their response to hurricane Helene.

I think ecommerce business owners are another pocket of resilience. Inflation, high interest rates and Amazon’s fee ramp up and changing rules for inventory made 2024 another challenging year.

I’d like to say we left the hard stuff in 2024, but I’m afraid tariffs are a big challenge we have to navigate first thing. I want you to be ready!

If things went well in Q4, you should be sitting on some cash. I know you likely have debt too, but I want your strategy for 2025 to be Preserve Cash.

This means you have to be strategic about how you pay your debts and make sure you minimize expenses. Cash will give you the runway to navigate tariffs and whatever Amazon may decide to change this year.

The best way for you to do this quickly is our Cash Accelerator Program. In 30 days, we will build out your custom cash flow model that will help you manage your debt, forecast your inventory orders and get clear on expenses to cut.

You can be more resilient if you have cash to help, so ensure you understand this key metric to keep your business alive and well in 2025.

We have two open spots left this month for our Cash Accelerator Program. Schedule a call before they’re gone!

Cyndi