In several of the virtual events I’ve been participating in lately, repeatedly the common thread among many of the ecommerce sellers was that they are stretched to the max; both in terms of cash and time. They were eager to learn the best software tools to be more efficient and how to market more effectively […]
Start by doing what is necessary; then doing what is possible; and suddenly you are doing the impossible. — St. Francis of Assisi
If you’re familiar with Profit First, you know the level of success you have is a result of developing good habits around your money. It’s been shown that our habits each day make up our behaviors. When our habits are in alignment with our goals, their consistent performance is the biggest factor in achieving those […]
It’s been a few months since we talked about the Paycheck Protection Program (PPP) loans that many of you received earlier in the year. We have been monitoring the guidance issued by the Treasury Department and the Small Business Administration (SBA) and trying to keep tabs on the “talk” that Congress may offer loan forgiveness […]
One of the biggest concerns sellers have when it comes to Amazon PPC is their Advertising Cost of Sale (ACoS). ACoS is by far the most popular metric used to measure the performance of Amazon advertising campaigns. ACoS is that fickle percentage many sellers rely on to help them determine how they should bid on […]
Amazon Prime Day wrapped up last week and the reports I saw were somewhat mixed. Some reported their results as “meh,” “decent” and “only a 30% increase.” Was it the same for you? The settlement deposit will be coming soon and I’m wondering, “What will you do with that bump in sales?” What to Do […]
While I generally advise many of our clients against the use of debt in their business, it can have its place, if it’s being used as a tool and is managed responsibly. There are good reasons to have debt, such as loans. Here’s how I differentiate between the good and the bad (to avoid the […]
