Amazon ACoS: Understanding Your True Advertising Costs
One of the biggest concerns sellers have when it comes to Amazon PPC is their Advertising Cost of Sale (ACoS). ACoS is by far the most popular metric used to measure the performance of Amazon advertising campaigns. ACoS is that fickle percentage many sellers rely on to help them determine how they should bid on […]
How Did Your Ecommerce Business Fair on Amazon Prime Day?
Amazon Prime Day wrapped up last week and the reports I saw were somewhat mixed. Some reported their results as “meh,” “decent” and “only a 30% increase.” Was it the same for you? The settlement deposit will be coming soon and I’m wondering, “What will you do with that bump in sales?” What to Do […]
Ecommerce Customer Service—Is Easy Better Than Exceptional?
Easy customer service is better than Exceptional. Why? Because Easy generates loyalty. This is a major tenant of Roger Dooley, author of the book, Friction. I attended an event where Dooley was keynote speaker, and he made several points that have stuck with me to this day. According to Dooley, one of the reasons this [...]
Debt Can Be a Good Thing for Your Ecommerce Business?
While I generally advise many of our clients against the use of debt in their business, it can have its place, if it’s being used as a tool and is managed responsibly. There are good reasons to have debt, such as loans. Here’s how I differentiate between the good and the bad (to avoid the […]
Profitability: Educating Ecommerce Sellers
Educate, Educating, Education. These words are sure to evoke some response, especially if you’re doing school from home during the COVID lockdown. For me, these words bring back memories of my grandfather. He always said, “Get your education; no one can take that away from you.” I worked in a corporate job and went to […]
A2X for Walmart Ups the Game for Ecommerce Sellers
We are thrilled that the “cat is out of the bag!” Last Friday, A2X Accounting announced their newest software product, A2X for Walmart. We have been beta testing the software for the last few months and we love it for all the same reasons we love the A2X for Amazon software. Once you connect A2X […]
Cash Flow Forecasting – What Does Your Horizon Look Like?
This time of year, many of our clients are actively engaged in Q4 2020 and contemplating what business may be like in 2021. There are many unknowns this year; everything from pandemic developments to storage limitations and fulfillment and shipping concerns. One thing is certain—this year, Q4 will be different. Are you prepared for all […]
Data Driven: A bookskeep Core Value
At bookskeep, one of our core values is being data driven. We know you need accurate data to run your business successfully. That’s why we care so much about our data. Here are a couple of data points and trends we monitor to ensure that we are delivering on our promises to you: 1) delivering […]
Amazon Reserves and Profit First
I have recently had a few questions from ecommerce sellers about how to manage their profit allocations when Amazon withholds a reserve. This week’s blog will specifically address the implications to your Profit First allocations and how to manage them if a reserve has been withheld. I will also address how to use your Profit […]
